People think they’re making rational choices, but studies show over 90% of purchasing decisions are driven by emotions and cognitive biases. Scarcity, social proof, loss aversion are the silent architects of consumer behavior. Great article as always, Luke.
People think they’re making rational choices, but studies show over 90% of purchasing decisions are driven by emotions and cognitive biases. Scarcity, social proof, loss aversion are the silent architects of consumer behavior. Great article as always, Luke.